Formed in Japan in 2010, BiS – Brand-new idol Society – is a Japanese female
idol group founded by former solo artist Pour Lui. After the release of her
debut solo album, The World is Pour Lui’s (2010), she announced her desire to
form a new female idol group and began holding auditions. Once the four-member
lineup was chosen, they made their debut with a digital single and the release
of their first album, Brand-new idol Society, in 2011. The group’s music veered
in a heavier direction and the group’s dark, confrontational image was unlike
most idol groups of the time, which led...