IV My People is a rap collective and label formed by Kool Shen in 1998. In the
wake of albums by Busta Flex and Zoxea, Kool Shen continued the adventure by
creating the IV My People collective, with the aim of discovering young flow
talents. Serum, Salif, Toy, Jeff Le Nerf and Les Spécialistes feature on the
releases of Certifié Conforme (2000), IV My People Zone (2002) and IV My People
Mission (2005). JoeyStarr, Lord Kossity and Oxmo Puccino help out Kool Shen and
play big brother too. Despite real expectations and the initial success of Busta
Flex, the label fell victim to fina...