Born on June 5, 1995, in Johannesburg, South Africa, Troye Sivan Mellet is an
example of how the music business in modern times has been turned on its head by
social media. Known professionally simply as Troye Sivan, he is a skilled
manipulator of social media and promoted himself as a singer on video-streaming
platforms and by entering Australian talent competitions. His highly influential
Internet presence was established long before he began to look for a record deal
and when he did eventually sign to EMI he hid the news from his followers for
over a year. Troye Sivan started ...